Friday, September 21, 2012

Mystery shopping, a great research tool



Mystery shopping is a great tool to evaluate your company or store and find out your employees’ performance.
A mystery shopping evaluation is conducted by a mystery shopper who is generally hired by the company itself to find out what really happens when the bosses are not around. The mystery shopper will be given a list of information he will need to gather during the shopping session and at the end of the job a report has to be submitted.
Generally mystery shoppers analyse employee performance, price, availability, quality of product, customer service etc. If there are specific things that the shopper needs to do, it should be briefed in advance.
When conducting a mystery shopping evaluation it is best to do it via a professional mystery shopping company which has experience in the field in order to get good results. 

Useful Link: Mystery Shopping

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