Facebook users are more active than Twitter

The largest analysis of user behavior in social networks, GlobalWebIndex, released its latest report. The study, based on interviews with more than 152,000 people in 31 different markets, suggests that Facebook users are the most active of all social platforms, with 64% of them contributing to their business content . The second place goes to Google +, with 336 million active users. By contrast, in Twitter surprising the difference between the number of accounts created and the number of accounts used: there are 517 million accounts on the microblogging platform, but only 262 million have been used in the last month taken into account by the study .

The report also indicates that Pinterest has become an international star, with 53 million active users. And that despite the fact that the beta of this social network dedicated to sharing images only available from August 2012. While in other social networks more male users, in Pinterest over half of women who are accessing.

The report also reveals that 90% of Internet users have an account on at least one social network , while 70% used them in the past month. The five countries with the fastest growing social networks are Indonesia, China, South Korea, the Philippines and Russia.

Another point to note is that of the 5 most active social networks in the world, three are unique to China: Qzone, Sina Weibo and Tencent Weibo.